Connect X (Twitter)
X Conversions API — server-side attribution for X ad campaigns.
Layer Insights sends conversion events to X (formerly Twitter) server-side via the X Conversions API. X uses OAuth 1.0a authentication, which is more complex than other platforms, but Layer Insights handles this automatically. Note: validate that you are actively spending on X before connecting — X has a known bot traffic challenge, particularly for B2C product categories.
This integration is on the roadmap. We'll notify you when it's available. In the meantime, you can request early access below.
Request early accessWhat you unlock by connecting
Server-side conversion delivery
Purchase and funnel events sent server-side to X, bypassing browser restrictions.
Cross-channel attribution
See X's contribution to revenue alongside Meta, Google, and TikTok in one view.
Attribution comparison
Compare X-reported conversions against Layer Insights measured conversions.
30-day attribution window
X has a 30-day post-click attribution window.
How to connect
- 1
Connect X in Settings
Navigate to Settings → Integrations → X (Twitter) and click Connect.
- 2
Authorize with X
You'll be redirected to X's authorization flow.
- 3
Select your pixel
Layer Insights will detect your X Ads pixel. Select it and confirm.
- 4
Verify in X Ads Manager
In X Ads Manager, go to Tools → Events Manager. Server events should appear within a few minutes.
Frequently asked questions
When will this be available?
X (Twitter) integration is planned for Q4 2026.
Should I run X ads as a DTC brand?
X works best for DTC brands with a tech-savvy or professional audience. For mass-market B2C products, validate spend before building this integration.
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Need help connecting?
Our team can help you get set up and verify everything is working.