Connect Google Ads
Enhanced Conversions via server-side upload for better Smart Bidding signal.
Layer Insights implements Google Enhanced Conversions — a server-side method that hashes and uploads first-party customer data (email, phone, name) alongside conversion events. This fills gaps left by cookie restrictions and ITP, giving Google's Smart Bidding algorithm more accurate data to optimize against. After connecting, Google Search Console is automatically linked using the same OAuth connection.
What you unlock by connecting
Enhanced Conversions
First-party data uploaded server-side to improve conversion matching, especially for iOS and privacy-protected browsers.
Smart Bidding improvement
Google's algorithm receives more complete conversion data, which improves Target ROAS and Target CPA performance over time.
Google Search Console sync
Layer Insights auto-connects to your GSC property to pull organic keyword performance alongside paid data.
Attribution comparison
Compare Google-reported conversions against Layer Insights pixel-measured conversions to spot attribution inflation.
How to connect
- 1
Go to Settings → Integrations → Google Ads
In your Layer Insights dashboard, navigate to Settings → Integrations and click Connect Google Ads.
- 2
Authorize with Google
You'll be redirected to Google's OAuth flow. Log in with the Google account that has admin access to your Google Ads account.
- 3
Select your Google Ads account
Layer Insights will detect your ad account. Select it and confirm. Your Customer ID is shown in Google Ads in the top right corner.
- 4
Layer Insights creates a conversion action
A new conversion action called "Layer Insights Purchase" is automatically created in your Google Ads account.
ℹDo not delete or modify the "Layer Insights Purchase" conversion action — this is how server-side conversions are tracked.
Frequently asked questions
Do I need Google Tag Manager?
No. Layer Insights sends Enhanced Conversions server-side, without requiring changes to your GTM setup.
Will this affect my existing conversion tracking?
No. Layer Insights creates a separate conversion action. Your existing Google Ads conversion tracking continues to work as before.
Does Google Search Console connect automatically?
Yes. If you've connected Google Ads with the same Google account that owns your GSC property, Layer Insights will detect it automatically.
How long before I see improved Smart Bidding performance?
Google recommends at least 30 days of Enhanced Conversion data before Smart Bidding strategies show measurable improvement.
Need help connecting?
Our team can help you get set up and verify everything is working.