Connect Snapchat
Snap Conversions API — close the attribution gap on Snapchat campaigns.
Layer Insights sends conversion events to Snapchat server-side via the Snap Conversions API. This provides Snapchat with more complete purchase signals to optimize your campaigns, recovering conversions that the Snap Pixel cannot track due to iOS restrictions and browser privacy settings.
What you unlock by connecting
Recovered Snap conversions
Server-side Purchase events recover what the Snap Pixel misses on iOS and privacy-restricted browsers.
Better Snap algorithm signal
More purchase signals help Snap's algorithm optimize delivery toward your actual buyers.
Attribution visibility
Compare Snap-reported ROAS against pixel-measured ROAS in Layer Insights Attribution Intelligence.
Deduplication
Layer Insights deduplicates browser and server events to prevent double-counting in your Snap reports.
How to connect
- 1
Go to Settings → Integrations → Snapchat
In your Layer Insights dashboard, navigate to Settings → Integrations and click Connect Snapchat.
- 2
Authorize with Snapchat
You'll be redirected to Snapchat's OAuth flow. Log in with the Snapchat account that has admin access to your Business account.
- 3
Select your organization and pixel
Layer Insights will detect your Snapchat organization ID and Pixel ID. Select them and confirm.
- 4
Verify in Snap Ads Manager
In Snap Ads Manager, go to Events Manager. You should see Layer Insights server events appearing within minutes.
ℹSnapchat requires all user data to be hashed — including city, state, and postal code, which is unique among platforms. Layer Insights handles this automatically.
Frequently asked questions
Do I still need the Snap Pixel?
Yes. Layer Insights CAPI and the Snap Pixel work together for deduplication. Keep the Pixel installed on your store.
What events does Layer Insights send to Snapchat?
PAGE_VIEW, ADD_CART, START_CHECKOUT, and PURCHASE — the core events Snapchat uses for optimization.
Connect these next
Need help connecting?
Our team can help you get set up and verify everything is working.