Connect TikTok
TikTok Events API — recover attribution on purchases the Pixel misses.
TikTok's Events API sends conversion events server-side from Layer Insights directly to TikTok — bypassing the signal loss caused by browser restrictions and TikTok Pixel limitations. This gives TikTok's algorithm better purchase signals to optimize your campaigns with, particularly for users on iOS who've opted out of tracking.
What you unlock by connecting
Recovered TikTok conversions
Purchases missed by the TikTok Pixel are recovered via server-side Events API delivery.
Better campaign optimization
TikTok's algorithm uses your conversion events to find buyers. More signal = lower CPMs and CPAs.
Accurate ROAS reporting
Compare TikTok-reported ROAS against Layer Insights pixel-measured ROAS in Attribution Intelligence.
Cross-channel attribution
See how TikTok-influenced customers move through your funnel even when they convert on another channel.
How to connect
- 1
Go to Settings → Integrations → TikTok
In your Layer Insights dashboard, navigate to Settings → Integrations and click Connect TikTok.
- 2
Authorize with TikTok Business
You'll be redirected to TikTok's OAuth flow. Log in with the TikTok Business account that has admin access to your ad account.
- 3
Select your advertiser and pixel
Layer Insights will automatically detect your TikTok advertiser account and pixel. Select them and confirm.
- 4
Verify in TikTok Events Manager
In TikTok Ads Manager, go to Tools → Events. You should see Layer Insights server events appearing within a few minutes.
ℹKeep your TikTok Pixel on your store. Layer Insights CAPI works alongside it for deduplication.
Frequently asked questions
Do I still need the TikTok Pixel?
Yes. Layer Insights TikTok Events API works alongside the TikTok Pixel for deduplication.
What events does Layer Insights send to TikTok?
ViewContent, AddToCart, InitiateCheckout, and CompletePayment — the core funnel events TikTok uses for campaign optimization.
Does this work with TikTok Shop?
Layer Insights tracks purchases on your Shopify store. TikTok Shop purchases are tracked separately by TikTok.
Connect these next
Need help connecting?
Our team can help you get set up and verify everything is working.