Connect Taboola
Taboola S2S — native discovery attribution for advertorial traffic.
Taboola is a native advertising platform used by DTC brands to drive traffic from content discovery. Layer Insights sends server-side conversion events to Taboola to close the attribution loop on advertorial-driven purchases.
This integration is on the roadmap. We'll notify you when it's available. In the meantime, you can request early access below.
Request early accessWhat you unlock by connecting
Advertorial attribution
Every Taboola-driven purchase matched to the native ad that drove it.
Server-side conversion delivery
Purchase events sent server-side, bypassing browser restrictions on native traffic.
Campaign optimization signal
Better conversion data helps Taboola's algorithm optimize your campaign delivery.
Attribution comparison
Compare Taboola-reported conversions against Layer Insights measured conversions.
How to connect
- 1
Connect Taboola in Settings
Navigate to Settings → Integrations → Taboola and click Connect.
- 2
Authorize with Taboola
You'll be redirected to Taboola's OAuth flow. Log in with your Taboola Backstage account.
- 3
Select your account
Layer Insights will detect your Taboola account. Select it and confirm.
- 4
Verify events
In Taboola Backstage, go to Tracking → Conversions. Server events should appear shortly.
Frequently asked questions
When will this be available?
Taboola integration is planned for Q1 2027.
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Need help connecting?
Our team can help you get set up and verify everything is working.