Connect Criteo
Criteo Events API — retargeting attribution without a partner account.
Criteo is the dominant retargeting platform for mid-to-large Benelux merchants. Unlike most ad platforms, Criteo's Events API is fully self-serve — no partner account or sales process required. Layer Insights sends conversion events server-side, recovering attribution lost to browser restrictions. Criteo also requires a product feed — Layer Insights generates this automatically from your Shopify catalog.
This integration is on the roadmap. We'll notify you when it's available. In the meantime, you can request early access below.
Request early accessWhat you unlock by connecting
Server-side conversion delivery
Conversion events sent directly to Criteo, bypassing browser restrictions and ad blockers.
Improved retargeting
More complete purchase signals help Criteo's algorithm optimize retargeting audience selection.
Product feed auto-generated
Layer Insights generates a Criteo-compatible product feed from your Shopify catalog automatically.
Attribution comparison
Compare Criteo-reported conversions against Layer Insights measured conversions.
How to connect
- 1
Connect Criteo in Settings
Navigate to Settings → Integrations → Criteo and click Connect.
- 2
Authorize with Criteo
You'll be redirected to Criteo's authorization flow. Log in with the Criteo account that has admin access to your advertiser account.
- 3
Select your account
Layer Insights will detect your Criteo Account ID. Select it and confirm.
- 4
Verify in Criteo Events Manager
In Criteo Management Center, go to Events. Layer Insights conversion events should appear within a few minutes.
Frequently asked questions
When will this be available?
Criteo integration is planned for Q4 2026.
Do I need a Criteo partner account?
No. Criteo's Events API is fully self-serve — you just need an active Criteo advertiser account.
Connect these next
Need help connecting?
Our team can help you get set up and verify everything is working.