Connect LinkedIn
LinkedIn Conversions API for DTC brands running professional audience campaigns.
Layer Insights connects to the LinkedIn Conversions API to send purchase and lead conversion events server-side. This is particularly useful for DTC brands that sell to professionals or run brand awareness campaigns on LinkedIn alongside their Meta and Google spend. Note: LinkedIn access tokens expire every ~60 days — Layer Insights will alert you 14 days before expiry.
What you unlock by connecting
Server-side conversion delivery
Conversion events sent directly to LinkedIn, bypassing browser restrictions.
Cross-channel visibility
See LinkedIn's contribution to revenue alongside Meta, Google, and TikTok in one attribution view.
Lead and purchase tracking
Both Lead (form submissions, signups) and Purchase events are tracked and sent to LinkedIn.
Attribution comparison
Compare LinkedIn-reported results against Layer Insights measured results.
How to connect
- 1
Go to Settings → Integrations → LinkedIn
In your Layer Insights dashboard, navigate to Settings → Integrations and click Connect LinkedIn.
- 2
Authorize with LinkedIn
You'll be redirected to LinkedIn's OAuth flow. Log in with the LinkedIn account that has admin access to your LinkedIn Ads account.
- 3
Select your ad account
Layer Insights will detect your LinkedIn ad account. Select it and confirm.
- 4
Note the 60-day token expiry
LinkedIn access tokens expire after approximately 60 days and do not refresh automatically. Layer Insights will notify you in the dashboard before your token expires.
ℹThis is a LinkedIn API limitation. You will receive a dashboard alert and email 14 days before your token expires so you can reconnect in one click.
Frequently asked questions
Why does the LinkedIn connection expire?
LinkedIn's API only issues access tokens with a ~60 day expiry and does not support refresh tokens. Layer Insights will alert you 14 days before expiry so you can reconnect in one click.
Do I need the LinkedIn Insight Tag?
Yes. Layer Insights CAPI works alongside the LinkedIn Insight Tag for deduplication. Keep the tag installed.
Is LinkedIn useful for B2C DTC brands?
It depends on your product and target customer. LinkedIn works well for DTC brands with a professional buyer (supplements, productivity tools, business apparel). For mass-market consumer products, Meta and TikTok typically drive more volume.
Connect these next
Need help connecting?
Our team can help you get set up and verify everything is working.