Connect Meta
Server-side CAPI that recovers conversions lost to iOS 14+ and ad blockers.
Meta's Conversions API (CAPI) sends purchase and conversion events directly from Layer Insights servers to Meta — bypassing browser restrictions, ad blockers, and the signal loss caused by iOS 14+. This gives Meta's algorithm better data to optimize with, which improves your ROAS and reduces wasted spend. Layer Insights sends deduplicated events using a server-side + browser-side combination to avoid double-counting.
What you unlock by connecting
Recovered conversions
Purchases missed by the Meta Pixel due to iOS 14+, ad blockers, or tracking prevention are recovered server-side.
Accurate ROAS
With more complete conversion data, Meta reports your actual ROAS — not an undercount.
Better Smart Bidding signal
Meta's algorithm uses your conversion events to find more buyers. Better signal = lower CPAs over time.
Attribution Intelligence
Layer Insights shows you the difference between Meta-reported ROAS and pixel-measured ROAS — exposing over-attribution.
How to connect
- 1
Go to Settings → Integrations → Meta
In your Layer Insights dashboard, navigate to Settings → Integrations and click Connect Meta.
- 2
Authorize with Meta
You'll be redirected to Meta's OAuth flow. Log in with the Meta account that has admin access to your Business Manager.
- 3
Select your ad account and pixel
Layer Insights will automatically detect your ad account and pixel. Select the ones you want to use and confirm.
- 4
Verify events in Meta Events Manager
Go to Meta Events Manager and check the Test Events tab. You should see Layer Insights server events appearing within a few minutes.
ℹMake sure you have a Meta Pixel installed on your Shopify store. Layer Insights uses both browser-side and server-side events together for deduplication.
Frequently asked questions
Will this cause duplicate conversions in Meta?
No. Layer Insights uses event deduplication — every server-side event includes the same event_id as the browser pixel event. Meta uses this to deduplicate automatically.
Do I still need the Meta Pixel?
Yes. Layer Insights CAPI works alongside the Meta Pixel, not instead of it. The combination gives you the best possible signal quality.
How much signal recovery should I expect?
Most merchants see 15-35% more reported conversions after connecting CAPI, depending on what percentage of their customers use iOS 14+ or ad blockers.
Does this work with Advantage+ campaigns?
Yes. Meta's Advantage+ campaigns use the same conversion signals. Better CAPI data improves Advantage+ performance.
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Need help connecting?
Our team can help you get set up and verify everything is working.