Connect Microsoft Ads
UET CAPI — Bing search attribution for Benelux audiences.
Microsoft Ads (Bing) reaches approximately 10% of Benelux search traffic — typically higher-income users who use Edge or Microsoft devices. Layer Insights sends conversion events server-side via the Microsoft UET CAPI, improving attribution accuracy for Bing campaigns.
This integration is on the roadmap. We'll notify you when it's available. In the meantime, you can request early access below.
Request early accessWhat you unlock by connecting
Bing conversion recovery
Server-side UET events recover purchases missed by the Bing UET tag.
Smart Bidding signal
Microsoft Ads algorithm receives more complete purchase data to optimize campaign delivery.
Attribution comparison
Compare Microsoft Ads-reported conversions against Layer Insights measured conversions.
90-day attribution window
Microsoft Ads has a 90-day attribution window — the same as Google, longer than Meta.
How to connect
- 1
Connect Microsoft Ads in Settings
Navigate to Settings → Integrations → Microsoft Ads and click Connect.
- 2
Authorize with Microsoft
You'll be redirected to Microsoft's OAuth flow. Log in with the Microsoft account that has admin access to your Ads account.
- 3
Select your account
Layer Insights will detect your Microsoft Ads account. Select it and confirm.
- 4
Verify in Microsoft Ads
In Microsoft Ads, go to Conversion Goals. You should see Layer Insights conversion events appearing within a few minutes.
Frequently asked questions
When will this be available?
Microsoft Ads integration is planned for Q4 2026. You can request early access by emailing info@layerinsights.io.
Do I still need the UET tag?
Yes. Layer Insights CAPI works alongside the UET tag for deduplication.
Connect these next
Need help connecting?
Our team can help you get set up and verify everything is working.