Connect Pinterest
Pinterest Conversions API for more complete server-side purchase attribution.
Layer Insights sends purchase and funnel events to Pinterest server-side via the Pinterest Conversions API. This recovers conversions that the Pinterest Tag misses due to browser restrictions and iOS privacy changes, giving Pinterest more signal to optimize your campaigns.
What you unlock by connecting
Server-side conversion delivery
Purchase events sent directly from Layer Insights servers, bypassing browser and iOS restrictions.
Improved Pinterest ROAS
More complete conversion data helps Pinterest's algorithm find buyers more efficiently.
Attribution comparison
See Pinterest-reported conversions vs. pixel-measured conversions side by side.
Full funnel tracking
PageVisit, AddToCart, Checkout, and Purchase events all sent server-side.
How to connect
- 1
Go to Settings → Integrations → Pinterest
In your Layer Insights dashboard, navigate to Settings → Integrations and click Connect Pinterest.
- 2
Authorize with Pinterest
You'll be redirected to Pinterest's OAuth flow. Log in with the Pinterest account that has admin access to your ad account.
- 3
Select your ad account and tag
Layer Insights will detect your Pinterest ad account and Tag ID. Select them and confirm.
- 4
Verify in Pinterest Ads Manager
In Pinterest Ads Manager, go to Conversions. Layer Insights server events should appear within a few minutes.
ℹNote: the value field in Pinterest requires a string format (e.g. "89.00") — Layer Insights handles this automatically.
Frequently asked questions
Does Layer Insights replace the Pinterest Tag?
No. Layer Insights CAPI works alongside the Pinterest Tag for deduplication. Keep the Tag installed on your store.
What events are sent to Pinterest?
PageVisit, AddToCart, Checkout, and Purchase — the events Pinterest uses for campaign optimization and reporting.
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Need help connecting?
Our team can help you get set up and verify everything is working.