Connect Outbrain
Outbrain Events API — native discovery attribution, built alongside Taboola.
Outbrain is a native content discovery platform similar to Taboola. Layer Insights builds both integrations in the same sprint — approximately 70% of the code is shared. Connecting Outbrain sends server-side conversion events to close the attribution loop on Outbrain-driven purchases.
This integration is on the roadmap. We'll notify you when it's available. In the meantime, you can request early access below.
Request early accessWhat you unlock by connecting
Native discovery attribution
Every Outbrain-driven purchase matched to the native ad that drove it.
Server-side conversion delivery
Purchase events sent server-side to Outbrain's unified pixel endpoint.
Campaign optimization signal
Better conversion data helps Outbrain optimize your campaign delivery.
Attribution comparison
Compare Outbrain-reported conversions against Layer Insights measured conversions.
How to connect
- 1
Connect Outbrain in Settings
Navigate to Settings → Integrations → Outbrain and click Connect.
- 2
Enter your App Key and App Secret
Found in your Outbrain account under API Settings.
- 3
Select your account
Layer Insights will detect your Outbrain account. Select it and confirm.
- 4
Verify events
In Outbrain Amplify, go to Conversions. Server events should appear shortly.
Frequently asked questions
When will this be available?
Outbrain integration is planned for Q1 2027, in the same sprint as Taboola.
Need help connecting?
Our team can help you get set up and verify everything is working.