Connect Awin
Mandatory S2S postback for Awin affiliate advertisers.
Awin is Europe's largest affiliate marketing network. Since April 2025, Awin has made server-side (S2S) conversion tracking mandatory for all advertisers — merchants without S2S face a 32.6% penalty on tracked conversions. Layer Insights sends a compliant S2S postback to Awin for every order that can be attributed to an Awin affiliate click.
This integration is on the roadmap. We'll notify you when it's available. In the meantime, you can request early access below.
Request early accessWhat you unlock by connecting
Mandatory compliance
Avoid the 32.6% conversion penalty that Awin applies to advertisers without S2S tracking.
Affiliate attribution
Every Awin-driven sale matched to the affiliate click that drove it.
Commission accuracy
Correct commission data sent to Awin — no over-attribution, no under-attribution.
Affiliate Intelligence module
Awin performance data feeds into the Layer Insights Affiliate Intelligence module (Growth+ plan).
How to connect
- 1
Connect Awin in Settings
Navigate to Settings → Integrations → Awin and enter your Awin Advertiser ID and API token.
- 2
Configure your programme ID
Enter your Awin Programme ID. This is found in your Awin advertiser account under Account Settings.
- 3
Verify test postback
Layer Insights will send a test postback to Awin to verify the connection is working.
ℹLayer Insights captures the Awin awc click ID automatically from session data. No changes to your tracking setup are needed.
Frequently asked questions
When will this be available?
Awin integration is planned for Q4 2026.
What is the 32.6% penalty?
Awin applies a deduction to conversion counts for advertisers who don't use S2S tracking, as it considers browser-only tracking unreliable. This directly affects the commission data reported in your account.
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Need help connecting?
Our team can help you get set up and verify everything is working.